Work that paid off.
Three engagements where rankings and revenue moved in the direction that mattered.
Allegiant Finance Group
A financial services firm with 400+ pages migrating from an older CMS to a headless stack. The previous migration had cost them 52% of their organic traffic. We planned and executed the redirect mapping, canonical structure, and structured data migration in parallel with the development team. Traffic fully recovered within 45 days and exceeded pre-migration levels by 24% by day 90.
Apex Wireless Franchises
A wireless carrier franchise group with 14 locations across three states. Each location had inconsistent citation data, no Google Business Profile strategy, and was cannibalising the others in local search. We built a location-specific content framework, standardised all 14 GBP profiles, and implemented hreflang-equivalent local signals. All 14 locations reached top-3 map pack within 120 days.
Ridgewood Outdoors
An outdoor equipment retailer with growing organic traffic but a conversion rate stuck at 0.9%. Traffic was mostly informational with no purchase intent. We rebuilt the keyword strategy around transactional intent, restructured the product category pages for both SEO and CRO, and implemented a structured review schema. Traffic grew by 274% and the conversion rate tripled from 0.9% to 2.8% within six months.