SEO and CRO combined: traffic that ranks and converts at the same time.
Traffic that does not convert is expensive. The most common SEO result we see from new clients is rising organic traffic with flat or declining conversion rates. This typically happens because the keyword strategy is targeting informational intent without a clear path to conversion. More traffic from people who are not ready to buy does not grow the business.
Conversion-Optimised SEO runs an SEO and CRO program in parallel. The keyword strategy targets terms with purchase intent. The landing pages are structured for both rankings and conversion. And the reporting tracks both positions and goal completions so you can see the actual business impact of the SEO work.
Every keyword has search intent behind it. Informational keywords ("what is X") attract people who are researching. Transactional keywords ("buy X", "hire X near me", "X pricing") attract people who are close to a decision. We rebuild your keyword strategy around transactional and commercial intent and map each target term to a landing page optimised for conversion.
We review your top organic landing pages for conversion rate. This includes headline clarity, CTA placement, trust signals, page speed, form friction, and mobile experience. Recommendations are prioritised by the traffic volume hitting each page and the estimated conversion lift from implementing the change.
Conversion tracking needs to be correct before any optimisation can be measured. We review your GA4 implementation, set up goal events for every meaningful user action, and build a funnel report that shows where organic traffic is dropping off before converting. This becomes the baseline for measuring CRO work going forward.
Free competitor audit with every enquiry. No obligation, no pitch.