Rank videos in YouTube and Google search for target keywords.
Video content ranks in two places where text content cannot: YouTube search and Google Video results. For businesses in industries where explanatory or review content is common, video SEO opens up an entire category of search real estate. The challenge is that most video content is invisible to search because the optimisation is treated as an afterthought.
The Video & YouTube SEO service optimises your existing and planned video content for discovery in both YouTube and Google. We handle the technical optimisation, keyword strategy, and structured data. We do not produce video content, but we tell you exactly what to create, how to structure it, and how to title it for maximum search visibility.
YouTube is the second-largest search engine. Titles, descriptions, tags, chapter markers, closed captions, playlists, and thumbnail strategy all contribute to how videos rank. We audit your existing channel against your target keywords and produce an optimisation brief for every existing video plus recommendations for planned content.
Videos embedded on your website can rank in Google search if they are correctly marked up with VideoObject schema, have accessible transcripts, and are hosted on a page that loads quickly. We implement the structured data, create or improve transcript pages, and verify that your videos are eligible for video rich results.
Keyword research for video is different from web search. Search intent on YouTube skews toward how-to, review, and comparison content. We map your target keywords to video format types and produce a production brief your team can use when creating new content.
Free competitor audit with every enquiry. No obligation, no pitch.