Location-level SEO at scale for franchises and multi-site businesses.
Franchise SEO is different from standard local SEO because the challenge is not just getting one location to rank. It is getting multiple locations to each rank independently without competing against each other. Cannibalisation is the most common problem: multiple location pages targeting the same keywords, identical content, and consolidated backlinks pointing at the homepage rather than individual locations.
We have managed franchise SEO for groups ranging from three locations to sixty. The approach scales but the fundamentals are the same.
Each location needs a dedicated, indexable URL with unique content that signals location-specific relevance. We audit your current URL structure, identify duplication issues, and build a content framework that each location page follows while remaining distinct. Templates that clone content across locations are a ranking suppressor, not a scaling solution.
Google Business Profile optimisation for every location in your network. That includes categories, attributes, descriptions, service and product listings, photo strategy, and posting cadence. We manage the bulk updates and monitor each profile for quality issues and review patterns.
Every location in a franchise network typically has months or years of inconsistent NAP data across directories. We audit and correct citations for every location across 40+ directories. This is tedious work that has a direct, measurable impact on local map pack rankings.
Free competitor audit with every enquiry. No obligation, no pitch.