Authority links from real publications through earned media and PR angles.
Digital PR produces links from real publications that real people read. This is qualitatively different from directory submissions, guest post networks, or paid link placements. Links from The Washington Post, Forbes, or a regional news outlet carry authority signals that no link network can replicate. They are also the kind of links that are least likely to be devalued by future algorithm updates.
The Digital PR & News SEO service builds a quarterly outreach campaign around original data, research angles, and newsworthy content that journalists will cover. This is slow by design. You cannot manufacture editorial coverage. But done correctly, two to three genuinely placed links per month from relevant publications will move domain authority more than 30 directory links.
Each quarter starts with a campaign brief: what angles are newsworthy, what data can we generate or commission, and which publications are the right targets for this client. For local businesses, regional press and industry publications are often more valuable than national outlets with no geographic or topical relevance.
We respond to 50+ HARO and journalist request threads per month on your behalf. Quote pitches are written in your name, by specialists who understand your industry. Successful HARO placements produce editorial links from publications including Forbes, Business Insider, and hundreds of industry-specific outlets.
Free competitor audit with every enquiry. No obligation, no pitch.