Map your competitors' SEO positions, content gaps, and link profiles.
Understanding where your competitors are outranking you is not optional if you want to compete in organic search. Most businesses either guess at what their competitors are doing or rely on one monthly Semrush screenshot. Neither produces a useful strategy. The Competitor Intelligence service produces a structured, documented map of your competitive SEO landscape.
We pull data from Ahrefs and Google Search Console to build a side-by-side comparison of your position against your top three organic competitors. That means backlink profiles, keyword overlap, content gaps, featured snippet ownership, and Core Web Vitals scores side by side. The output is not a PDF of charts. It is a written gap analysis that ranks opportunities by the difficulty of closing them versus the traffic gain available.
We identify up to 200 keywords your competitors rank for that you do not, filtered by traffic volume and commercial intent. Each keyword is annotated with the current ranking page for the competitor, the traffic it drives, and our assessment of what it would take to rank. Low-effort gaps get prioritised. We are not looking for keywords that will take two years to crack.
We compare your domain authority, referring domain count, and link quality against each competitor. More important than the total count is the quality distribution. A competitor with 200 links from relevant industry publications will outrank one with 2,000 directory links. We map this precisely and identify the specific publications and link types that are driving competitive authority.
We identify topic areas your competitors are covering that you are not. This includes informational content, comparison pages, location pages, and resource pages. Each gap is assessed for traffic potential and conversion relevance before being included in the recommendations.
Free competitor audit with every enquiry. No obligation, no pitch.