Preserve rankings and traffic during platform changes and redesigns.
Website migrations are the most common cause of significant organic traffic loss that we see. A major platform change, domain move, or site redesign can wipe out months or years of SEO work if the technical transition is not planned and executed correctly. The problem is almost always the same: the development team handles the build, and SEO is treated as an afterthought. Redirects are missed. Canonical tags are broken. Structured data is lost. The site launches and traffic drops.
The SEO-Safe Migration service embeds SEO review directly into the development process. We work in parallel with your team during the build, not after the launch.
Before any migration work begins, we crawl your current site and create a complete URL inventory, structured data snapshot, canonical map, and keyword-to-page mapping. This becomes the benchmark against which we evaluate the migrated site. We identify any existing SEO issues that should be fixed during the migration rather than carried over.
Every existing URL that is changing gets a redirect. We manage the mapping in collaboration with your development team and test every redirect before launch. We handle edge cases including redirect chains, pagination changes, parameter URLs, and faceted navigation.
The 30 days after launch are when most migration issues surface. We monitor Google Search Console daily, run weekly crawls, and track ranking movement for priority keywords. Any issues that appear are diagnosed and resolved within 48 hours.
Free competitor audit with every enquiry. No obligation, no pitch.