Every stage of the engagement is visible. You are never guessing.
We map the competitive landscape first. That includes your competitors' backlink profiles, content gaps, technical posture, and keyword ownership. The output is a written brief that tells you exactly what it will take to rank above them and where the fastest opportunities are. This is not boilerplate. It is specific to your current position.
Before any content or links, we fix the things that prevent Google from reading your site correctly. Crawl errors, redirect chains, canonical issues, Core Web Vitals, and site structure. For complex projects like migrations and franchise networks, this phase involves direct collaboration with your development team.
Content and links happen here. Content is targeted at the specific search intents we mapped in phase one. Links come through digital PR placements, HARO responses, and outreach to relevant publications. We document every placement with domain authority, traffic, and placement context.
Monthly reporting tracks position movement, traffic changes, and goal completions. We build a live Looker Studio dashboard so you have access to real numbers between reports. Each month's report ends with a specific set of actions planned for the following 30 days.